Publishers sell ad space on their websites, and advertisers buy it to display their ads to a target audience. RTB decides which ad to display on a particular site. Traditionally, there are 3 main players involved: En conclusión, la programatica publicidad es una forma efectiva de llegar a la audiencia https://prevencindefraude77530.bcbloggers.com/27775933/intercambio-de-anuncios-fundamentos-explicación